‘You’re My Mother’s Day’: Discover Our Dementia Awareness Campaign

22 March, 2023  ·  Less than a minute read

How can dementia awareness campaigns promote better support and care?


Dementia is a complex condition that affects millions of people worldwide. 65% of those with the condition are women, the majority being mothers. Most people associate dementia with memory loss but, with more than 200 different types, there’s much more to it than that.


At CHD Living, we recently launched a ‘You’re My Mother’s Day’ dementia awareness campaign, in a bid to highlight the complexities of the condition and get people talking.


Read on to find out more about our innovative initiative:

Dementia Awareness Campaign: A beautiful bouquet of Mother

The Objective of our Dementia Awareness Campaign

At CHD Living, we strive to make a difference for both those in our care and within our local community.


Across our services, we care for many individuals living with dementia and similar conditions. Recently, we decided to launch our very own campaign ahead of Mother’s Day: ‘You’re My Mother’s Day’.


In doing so, we hoped to shine a light on the condition  – and its impact on women, in particular – with a goal of encouraging people to stop, think and learn more about dementia.

Dementia Awareness Campaign: An elderly woman holding hands with a younger woman

About Our Dementia Awareness Campaign

An estimated 944,000 people in the UK live with dementia – 65% of them being women.


With an ageing population, the prevalence of dementia is expected to rise to 1.6 million by 2040. To better understand this condition, dementia awareness campaigns have become increasingly vital.


Using ‘You’re My Mother’s Day’ as a visual, emotive representation of one of the major side effects – that of memory loss and failing to recognise family members – our campaign sought to broaden the awareness of the complexities of dementia.

Dementia Awareness Campaign: Our Billboard Messaging

As Alzheimer’s disease is the most common form of dementia, it’s easy to presume memory loss is the standard form of the illness. 


But, with more than 200 types of dementia, it can present itself in a wide variety of ways, with a broad range of symptoms. These may include mood changes, difficulty concentrating, or struggling to find the right word during a conversation.


Our ‘You’re My Mother’s Day’ campaign encouraged people to stop and think about the condition and learn more about its impact. To achieve this, we used digital billboard messaging to broaden its reach and help reduce the stigma.

Dementia Awareness Campaign: You

Looking to the Future

At CHD Living, we have several specialist dementia care centres across our services, as well as more than 40 years of experience in caring for people living with the condition. 


Alongside our billboard awareness campaign, we’re looking to create a support community. One of the ways we hope to achieve this is by holding community dementia cafés.


In doing so, we hope to provide advice and guidance to those who are supporting loved ones or friends. Our goal is to enable them to learn more about it, and help them come to terms with a diagnosis — offering the opportunity for them to connect with others going through a similar experience.

Two older adults interacting

A Message From Our Head of Quality & Compliance

Rebecca Page, our Head of Quality & Compliance, has long-standing experience in the sector.


Speaking of the campaign, she said: “Alzheimer’s Research UK has done some fascinating research into why women are more impacted by dementia than men, much of it very eye-opening — with longer life expectancy alone not explaining the disproportionate number affected. 


“And the two thirds figure is something that’s born out in our homes, which is what led to the initial seeds of the idea for the campaign.


“Of course, though, it can affect anyone, and we’re hoping to help make people more understanding and aware of the signs and symptoms. Bruce Willis’ recent diagnosis with frontotemporal dementia has added a real spotlight to the condition, and we’re hoping we can build on that renewed interest.”

A resident interacting with one of our team members

A Message from our Head of Hospitality, Communications and Commissioning

Shaleeza Hasham, our Head of Hospitality & Communications, added: “The impact of dementia is profound. But many people only have a rudimentary understanding of the condition. 


“All too often, it’s associated with memory loss, while Alzheimer’s is usually the only condition they may have heard of. We’re hoping to make people more aware of not only the different types of dementia, but also its symptoms and their wider impact.


 “Our ‘You’re My Mother’s Day’ billboard campaign is designed to make people do a double take, and hopefully encourage them to stop and think about the condition. And with two thirds of those with dementia being women, we felt Mother’s Day would provide an excellent opportunity to help project this messaging and make people take notice of what for some might look like a typo, but for others, is very much a reality. 


“Mother’s Day is especially tough for those sons and daughters whose mothers may not recognise them, so we’re looking to get people talking and show them they’re not alone in their dementia journey.


“Dementia can feel a very lonely place – not just for those living with it, but for their family and friends too. By creating a sense of community around dementia, we’re hoping to help connect those who have had similar experiences, while also using our longstanding experience of dementia care to provide advice and guidance on the best approach to care. 


“Our dementia cafes will be open to anyone who’s interested, but especially to those in Surrey and South London, which is where the majority of our care centres are based – so we encourage people in those areas who are interested to register their interest.”


At CHD Living, we’re dedicated to ensuring that those in our care receive exceptional support in all aspects of their life. 


To find out about our dementia awareness campaign, or our various care options, please contact a member of our team.


Alternatively, why not read our previous blog to discover the benefits of good sleep?

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We showed support for end-of-life care by taking undertaking the Six Steps to Success in End Of Life Care Programme in conjunction with the Princess Alice Hospice.

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What is a Person-Centred Care Model in Rehabilitation?

What is a Person-Centred Care Model in Rehabilitation?

24 August, 2021

When your loved one receives rehabilitation, they'll undergo a programme that focuses on the person-centred care model. What is it and why is it important?

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Exploring the Benefits of Home Care for Seniors

Exploring the Benefits of Home Care for Seniors

17 August, 2021

What are the benefits of home care for seniors? This week, we're exploring the different services of home care and how they can benefit your loved one.

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What is the Meaning of Friendship? | How Four Residents Supported Each Other Throughout Lockdown

What is the Meaning of Friendship? | How Four Residents Supported Each Other Throughout Lockdown

11 August, 2021

What is the meaning of friendship? Here’s how four of our residents joined together to support one another throughout the pandemic and then became best friends.

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6 Life-Changing Benefits of Living in a Residential Care Facility

6 Life-Changing Benefits of Living in a Residential Care Facility

03 August, 2021

What are the benefits of living in a residential care facility? This week, we’re exploring 6 ways residential care can help improve your quality of life.

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Are You Considering a Career in Health Care? | Introducing Rebecca Page

Are You Considering a Career in Health Care? | Introducing Rebecca Page

03 August, 2021

Are you considering a career in health care? This week, our regional manager, Rebecca, tells us about her career and what it takes to be a good team leader.

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How Delivering Person-Centred Care in Nursing Benefits Your Loved One

How Delivering Person-Centred Care in Nursing Benefits Your Loved One

03 August, 2021

Do you want to know more about person-centred care? This week, we’re exploring how delivering person-centred care in nursing will benefit your loved one.

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Visiting Guidance: 19th July 2021

Visiting Guidance: 19th July 2021

26 July, 2021

Discover our latest visiting guidance, designed to keep our family, friends and visitors as safe as possible.

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Senior Care at Home: 5 Ways to Support Your Loved One’s Wellbeing

Senior Care at Home: 5 Ways to Support Your Loved One’s Wellbeing

08 July, 2021

World Wellbeing Week: Does your loved one need senior care at home? Here are 5 tips for supporting them with their overall wellbeing during this time.

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Love is in the ‘Care’ | Fred and Monica Renew Their Vows at Our Surrey Care Home

Love is in the ‘Care’ | Fred and Monica Renew Their Vows at Our Surrey Care Home

28 June, 2021

Our Surrey Care Home was delighted to host the vow renewal ceremony of two of our esteemed residents, as they celebrated their 71 year wedding anniversary this month.

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24 Hour Care at Home | 6 Coping Mechanisms For Coping When Your Loved One Needs Round-the-Clock Care

24 Hour Care at Home | 6 Coping Mechanisms For Coping When Your Loved One Needs Round-the-Clock Care

24 June, 2021

Is your loved one in need of 24-hour care at home? We explore some effective coping mechanisms to help you manage when your loved one needs round-the-clock care.

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‘Marking’ the Occasion | Helping Our Resident Celebrate the Birth of His Granddaughter

‘Marking’ the Occasion | Helping Our Resident Celebrate the Birth of His Granddaughter

28 May, 2021

When one of our residents became a grandad for the second time, there was only one way to mark the occasion - and our care support workers were happy to help!

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How Our Care at Home Staff Raised Awareness | Dementia Action Week

How Our Care at Home Staff Raised Awareness | Dementia Action Week

27 May, 2021

In honour of Dementia Action Week, our care at home staff took part in activities to raise money and awareness for people living with dementia.

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Dementia Action Week | How Care Home Activities Support People Living With Dementia

Dementia Action Week | How Care Home Activities Support People Living With Dementia

21 May, 2021

For Dementia Action Week 2021, we explore how care home activities can be designed to support people living with dementia, and improve their wellbeing.

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Dealing With Loneliness | Adopt a Grandparent

Dealing With Loneliness | Adopt a Grandparent

19 May, 2021

This week, we discuss how the Adopt a Grandparent initiative is helping residents who're dealing with loneliness create lasting intergenerational relationships.

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Celebrating Our Incredible Nurses | Nursing Homes in Surrey

Celebrating Our Incredible Nurses | Nursing Homes in Surrey

14 May, 2021

In honour of International Nurses Day, we’re taking the opportunity to celebrate our very own dedicated nurses who work hard across our nursing homes in Surrey.

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How to Live a Healthier Lifestyle in Your Golden Years

How to Live a Healthier Lifestyle in Your Golden Years

01 July, 2019

How healthy are you? From eating a nutritious diet and spending time with friends, learn all about how you can live a healthier lifestyle in your golden years.

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The Importance of Brain Injury Rehabilitation | Brain Injury Awareness Week

The Importance of Brain Injury Rehabilitation | Brain Injury Awareness Week

11 May, 2021

What is the importance of brain injury rehabilitation? This week, we're talking about the role of brain injury rehabilitation for brain injury awareness week.

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Happy National Careers Week! Meet Two of Our Wonderful Carers | CHD Care at Home, Surrey

Happy National Careers Week! Meet Two of Our Wonderful Carers | CHD Care at Home, Surrey

01 March, 2021

It’s National Careers Week - and for us, at CHD Living, that means it’s our chance to share the realities of working in care, and just how rewarding it can be.

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Meet Alison, Our New Manager at Brownscombe | Residential Care Services in Haslemere

Meet Alison, Our New Manager at Brownscombe | Residential Care Services in Haslemere

04 May, 2021

Our new Brownscombe manager Alison, of our residential care services in Haslemere, shares with us her care journey and her most memorable experiences so far.

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What Are the Different Types of Residential Care? [Your Essential Guide]

What Are the Different Types of Residential Care? [Your Essential Guide]

04 May, 2021

Unsure on which care option is best for your loved one? Become more familiar with the different types of residential care in our article.

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What is Care at Home, and How Can it Help Your Loved One?

What is Care at Home, and How Can it Help Your Loved One?

04 May, 2021

What is care at home? Find out how your loved one may benefit from receiving treatment in the comfort of their own home.

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Recognising the Symptoms of Stress | Stress Awareness Month

Recognising the Symptoms of Stress | Stress Awareness Month

30 April, 2021

Have you felt stressed recently? If so, it's hardly surprising given the curveball 2020 threw us. Find out how to recognise the symptoms of stress.

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National Careers Week: 5 Reasons to Discover a Career In Care

National Careers Week: 5 Reasons to Discover a Career In Care

01 March, 2021

Happy National Careers Week! Are you looking for a career change? We’ve put together our top 5 reasons for why a career in care could be the right path for you.

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 Why is Physiotherapy Treatment Important After Surgery? [Expert Insight]

Why is Physiotherapy Treatment Important After Surgery? [Expert Insight]

28 April, 2021

Has your loved one recently undergone surgery? Read on to find out exactly why physiotherapy treatment is important, with expert insight from our rehab team.

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Dementia Care at Home: 5 Ways to Make Your Loved One Feel Comfortable

Dementia Care at Home: 5 Ways to Make Your Loved One Feel Comfortable

15 April, 2021

Are you looking to care for your loved one in their safe, familiar surroundings? Learn how you can deliver effective dementia care at home.

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5 Things You Didn’t Know About Professional Senior Care

5 Things You Didn’t Know About Professional Senior Care

13 April, 2021

Making the transition from living at home to entering full-time care can be daunting, but there’s so much more to professional senior care than many people think.

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Care Home in West Byfleet: Pop-up Bar at Kings Lodge to Celebrate the Lifting of Restrictions!

Care Home in West Byfleet: Pop-up Bar at Kings Lodge to Celebrate the Lifting of Restrictions!

13 April, 2021

This week, at our care home in West Byfleet, we were delighted to have the opportunity to celebrate the further lifting of COVID lockdown restrictions.

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Rehabilitation Care in Surrey: Meet David, Our Speech and Language Therapist!

Rehabilitation Care in Surrey: Meet David, Our Speech and Language Therapist!

13 April, 2021

Meet David, our speech and language therapist! In our blog, find out all about David's career, and discover more about rehabilitation care in Surrey.

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Meet Amira, Our Administrator! | Home Care in Surrey

Meet Amira, Our Administrator! | Home Care in Surrey

09 April, 2021

Meet the team: our wonderful home care office administrator, Amira, talks about her previous job roles, and how they led her to her current career in care.

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The Benefits of Animal Therapy: Welcoming Some Chirpy Guests

The Benefits of Animal Therapy: Welcoming Some Chirpy Guests

06 April, 2021

Have you experienced the benefits of animal therapy? If so, you’ll understand exactly why our residents have been feeling a little chirpy this week!

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Care Funding Advice - By The Care Funding Guidance Company (A Not-for-Profit Organisation)

Care Funding Advice - By The Care Funding Guidance Company (A Not-for-Profit Organisation)

28 March, 2021

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Surrey Heights and Surrey Hills to be extended

Surrey Heights and Surrey Hills to be extended

21 March, 2021

We are excited to share that we are currently working with Waverley Borough Council, seeking full planning approval for the extensions and alterations to Surrey Heights and Surrey Hills.

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Abbey Chase nursing home is being updated

Abbey Chase nursing home is being updated

21 March, 2021

We are delighted to inform you that our Abbey Chase nursing home is being updated.

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Complaints Procedure

Complaints Procedure

09 October, 2020

The safety, comfort and dignity of each individual using our services are of paramount importance to us. Your comments, compliments, suggestions or complaints are always welcome and we take pride in responding to them promptly, effectively and honestly.

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Privacy Commitment Statement

Privacy Commitment Statement

09 October, 2020

To comply with the new European General Data Protection Regulation (GDPR) enforced within the UK from 25th May 2018, CHD Living Limited is required to process personal data about its staff, service users and, in some instances, the friends/relatives or other third parties.

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Summary of T&Cs

Summary of T&Cs

08 October, 2020

Please note that this article does not contain our official terms and conditions. Instead, it is intended as a summary of key information designed to help you determine whether a CHD Living care home would suit your needs.

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Revealing Our New Health and Safety Policies

Revealing Our New Health and Safety Policies

23 July, 2020

The health and safety of our residents, staff and visitors remain the highest priority at CHD Living and we are continually adapting our safety measures in response to COVID-19. Find out what steps we're taking to safeguard our CHD Living family here.

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CHD residents feel the benefits of vibrant virtual fitness sessions streamed live from the USA

CHD residents feel the benefits of vibrant virtual fitness sessions streamed live from the USA

23 July, 2020

Ourselves and an American fitness centre have teamed up to make fitness fun for residents restricted to their homes during the coronavirus pandemic.

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CHD and school join forces to highlight the value of intergenerational relationships

CHD and school join forces to highlight the value of intergenerational relationships

23 July, 2020

We have just announced a collaborative project that will see school children and senior residents share experiences and learn from each other.

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CHD Living, digitises ‘Adopt a Grandparent’ campaign and calls for ‘virtual volunteers’ amidst Coronavirus crisis 

CHD Living, digitises ‘Adopt a Grandparent’ campaign and calls for ‘virtual volunteers’ amidst Coronavirus crisis 

23 July, 2020

We’ve digitised our “Adopt a Grandparent” campaign and are calling for additional ‘virtual volunteers’ amidst the ongoing Coronavirus crisis, in efforts to continue providing their elderly residents with companionship during this difficult time.

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Brownscombe shortlisted in prestigious Pinders Healthcare Design Awards 2020

Brownscombe shortlisted in prestigious Pinders Healthcare Design Awards 2020

22 July, 2020

We have an extra reason to celebrate this month after being shortlisted in he prestigious Pinders Healthcare Design Awards 2020, which recognises the very best developments in all types of care-related property.

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26 care residents take to the ice at Guildford Spectrum to celebrate “Make Your Dream Come True Day”

26 care residents take to the ice at Guildford Spectrum to celebrate “Make Your Dream Come True Day”

23 July, 2020

26 care residents from our care home group have taken to the ice in their wheelchairs to celebrate national 'Make Your Dream Come True Day'.

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Memory-boosting exercises you can do every day

Memory-boosting exercises you can do every day

22 July, 2020

As we get older, it becomes increasingly more important that we look after our memory.

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How to spot the signs of stress, and how to manage them

How to spot the signs of stress, and how to manage them

14 July, 2020

It’s not always easy to know when your loved one is feeling stressed. As a carer, it’s important to know the signs so that you can respond quickly; keep reading to discover more.

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Healthcare at home: What does it mean to be a caregiver?

Healthcare at home: What does it mean to be a caregiver?

14 July, 2020

The idea of primary caregiving can seem daunting to some. It’s not something that many are qualified for, yet it often creeps up on us when we’re least expecting it.

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